Major Announcement Regarding Kissan Card. Goals of Kissan Card Initiative

The Kissan Card is a digital platform managed by the Punjab Information Technology Board (PITB). It supports registered Pakistani farmers by providing them with a multifunctional card to access government schemes like subsidies, loans, and insurance. This card enhances farmers’ convenience and efficiency, particularly at fertilizer dealerships.

Table of Contents

The Kissan Card Program’s goals

• Aims for efficient and transparent distribution of subsidies to farmers.

• Enhances agricultural productivity through more accessible access to resources.

• Aim to increase farmer income through enhanced support and facilitation.

Achievements of the Kissan Card Program

Using Kissan Cards and CNIC-based e-vouchers, the Kissan Card initiative gave about Rs. 10.865 billion to 970,882 farmers in FY 2021–2022. Additionally, the initiative has given 207,313 farmers Rs. 219 million for additional phosphate fertilizers and 94,452 farmers Rs. 441 million for potash fertilizers. The scheme uses 2,200 HBL Konnect devices throughout Punjab for retailer-initiated transactions, and it has 848,105 registered farmers. The effort is promoted nationally through initiatives that aim to increase farmer awareness and involvement.
Through transactions at ATMs and points of sale, farmers can access subsidies, loans, and insurance through the Punjab Information Technology Board (PITB)’s Kissan Card. After verification, the card is sent to the agriculture tehsil offices for a fee of Rs. 500. A sum of more than Rs. 11.525 billion was given to farmers.

Conclusion

The Kissan Card, managed by the Punjab Information Technology Board (PITB), is a digital platform that significantly supports Pakistani farmers by providing a multifunctional card for accessing government schemes. The program has distributed over Rs. 10.865 billion to nearly a million farmers in FY 2021-22, demonstrating its positive impact on agricultural productivity and income. The initiative, which includes 2,200 HBL Konnect machines and national campaigns, fosters greater awareness and participation among farmers, aiming to strengthen the agricultural sector further and improve their livelihoods across Punjab.

FAQs

How have farmers been affected by the Kissan Card Program?

The program has dramatically aided around a million farmers by giving them access to financial resources, increasing their revenue and productivity.

How does the program help farmers become more aware?

The Kissan Card concept is promoted nationally through marketing to increase farmer knowledge and participation.

 What kind of assistance is provided to farmers by the Kissan Card?

The Kissan Card assists farmers through loans, insurance, subsidies, and quick and easy transactions at ATMs and retail locations. Read More

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